About Being WILD

OUR MISSION

Our mission is to simplify fresh-feeding while empowering nutrition and convenience.


OUR PHILOSOPHY

Simple to feed. Simple to read.


Our Core Values

TRANSPARENCY

Transparency of our practices and food composition to our customers and public.

NUTRITION

Passion for great nutrition and the science behind it.

SENTIENCE

The capacity to feel, perceive or experience subjectively. The theory that sentient beings are the center of moral concern.

QUALITY

Quality over our production standards. Quality of our food sources. Quality in our customer service.

INTEGRITY

Integrity in food preparation, animal and human safety. Adhering to legal, moral and ethical standards.

SIMPLIFICATION

Simplify everyday life. Simplify fresh-feeding. Simplify pet nutrition.


© 2018 WILD Phoenix Pet Foods LLC